Food Assured is a startup that was frustrated by the mountains of red tape in New Zealand that is required for food sellers to produce ready-made meals. In order to become a verified food seller in New Zealand there is a great deal of important documentation, procedures, and paperwork that needs to be completed. This prevents food sellers from actually making and selling food. Food Assured wanted to fix the situation and make the whole process as quick and easy as possible for food sellers by automating the complex regulatory compliance processes.

Their goal was to create an app informing food sellers what health and safety compliance reporting and auditing documents is needed and when, as well as where to send it. Mitra Innovation has been Food Assured’s technology partner in this venture, and we have designed, developed and implemented the new automated platform.